Social Media Agency in Delhi

Reputed as Growth Stimulator Social Media Marketing Agency that prides in Agility, Adaptibility and Approachability.

You post your content regularly, amazing! Yet you see limited traffic and share of voice on your handles. Where are your people? You can’t seem to generate traction on your effort? We might have a situation?

A Social Media Agency or Company that handles your online marketing activity could have a solution to this predicament. Let us solve it together.

People can discuss your brand, come to your page, like some posts here and there but don’t associate with you frequently. That’s how tough the competition looks as businesses ramp their activities to grab customer’s attention through innovation and surprises at every turn. It is difficult to keep up with the evolving technological landscape and hence an organization relies on Social Media Agencies across India, who is expert at guiding your online presence through nuanced alleys of internet universe.

Radiant (RHIIL) Media, a recognized and award winning Social Media Agency in Delhi, understands that social media Marketing is the new age wagon wheel with multi-touch points that carries your brand to the next level. Your presence online gives you the opportunity to create the most powerful advertising i.e. word of mouth. This is done by getting the right content and ideas out there, at the right channels, to the right audience, at the right time. This spells success in terms of presence, loyalty, repeat visits and ROI. It is important to take note that one way conversations simply sounds preachy and boring so. Conversation is key to building these relationships.

Social Media Agencies are master at creating contents that draw in customers through interests and behavioral hook points. However, there are numerous tangents that need to be kept in mind before we draft a strategy that steers your business into recognizable brand. This calls for a measured approach that involves time and effort and above all experience and expertise, you don’t necessarily have. This is where Radiant (RHIIL), a Delhi based, Award winning Social Media Marketing Agency comes in.

We Own It

Our bespoke strategies cater to the businesses as a unique identity with unique challenges. We understand that one shoe fits all approach can lead to dire consequences with wasted time & efforts. Our services are designed around customer experiences.

We aim at building a brand that customers would like to associate with and build on a relationship that is lasting and speaks of loyalty. Be it a simple approach to the agnostics or a purchase experience but also the post sale feedback programs for customers to stay in the loop of the business.

This is the key, an overall experience that make the customers comfortable and loyal which in turn creates a word of mouth spiral for your business. You can understand how vital this is when you realize that 71% of those who have had a positive experience with a brand on social media are likely to recommend that brand to others.

As a skilled agency, with over a decade long experience in building unique brand story, we understand the language customer’s use in these interactions, the language of your patrons, their conduct and interests, their excitement and joys. We know the art of communication that speaks directly to them on personal level.

As a Social media Agency in Delhi, that started out with sole vision to grow together with businesses we mastered the craft of building conversations with the audience that provides profound insights into their culture and way of life. These insights are helpful in designing our communication per your business goals and weaning new patrons and charm the existing ones to build strong & lasting relationships. We keep your content bucket exciting and prism like that has the power to enchant your customers.

Constant tab on the trends and technology fuels our designs that cater to diverse tastes via videos, images, virtual, news, relating stories and participating in conversations relevant to your brand we grab every opportunity that enchants your customers.

We make you relevant.
We make you relatable.
We help you have a meaningful communication that drives growth.

Make You Available

You have a website, thats a fine property to have. But how do you drive audience there in this pile of giants. People are thronging by scores on social media networks. The verdict is out on the impact Social media has on brands and its perception.
More than 80% of customers, who shop online, like to follow brands on Facebook. This means that a profile on Facebook is absolutely imperative to their perception of you, because it makes you not just available but approachable. Your profile on Facebook or indeed any social media network is what gives voice to your brand, making it trustworthy. It gives customers the reassurance that you are available and, therefore, listening to them.

Facebook is just one case at hand. Now every business has its audience and not all networks provided for that. So it’s imperative that we select our presence with prudence and available insights. We wouldn’t want to fritter away valuable resources on unproductive efforts. So, any Social Media Agency in India will advise you well on your optimal presence across networks depending on your industry and objective.

Make You Relevant

It’s hard to keep up with the pace of evolving technology and once you lag behind you risk an existential crisis for your business. People notice the newness in your approach, your ability to adapt, impress and regal speaks of your strength as a business and hence lends confidence to your patrons. This is an indicator of a healthy business that aims at having a communication with their audience at every stage and phase in time.

A Social Media Marketing Agency helps you stay rooted in the here and now and assimilate the ease of developing technologies to reach out to your customers. This is how you stay in their minds, in their conversations; this is how you stay relevant. You evolve with times, with new avatars that mesmerize your audience and keep a window to your entry ajar. Top brands from around the world have recognized the need for relevancy and part of doing that is to maintain profiles on social media networks that suit their profile. Your profile is your brand’s voice. It is where you engage with your customers and, more importantly, allow them to engage with you.

Our Services

Radiant (RHIIL), as a Social Media Marketing Agency, help you create entire social media experience that can help you achieve the goals for your business. We keep you in the loop of conversations in the industry through immaculate handles that represent your communication desk. But we don’t just stop there.

Our services include but are not limited to the following:

Social Media Strategy
Social Media Marketing Programs
Social Media Campaign Designs and Execution
Content Production and Distribution
Reach & Engagement
Social Analytics

Conversation Monitoring
Data Mining
Social Listening
Paid Advertising on Social Media
Lead Generation/Acquisition

Action Advertising

Lets’ face it, quantity is insignificant in advertising, what matters is the impact. Notwithstanding the number of ads you run, you will bleed money if they fail to cut through the noise and inspire purchases. Just ask yourself, how many advertisements caught your attention when going through the latest edition of your favourite business magazine. If able to recall a single advert featured in the magazine an hour later, you fare better than most people whose standard attention span is comparable to that of a goldfish. The low attention issues, together with the sheer volume of calls to action that an everyday consumer receives day in and day out, have made consumers selective about what, when and where they will click on.

With Smartphones becoming the norm for Internet-based purchases, the marketers have a receptive, capable audience to tap in. The caveat here is the trend of blocking ads on Smartphones is gaining traction. Your advert is not visible to a significant part of the target audience in the first place, let alone making an impression. Ironically, discarding branding outright is never a good decision, as the risk of losing your market share and customer loyalty runs high. Thankfully, branding is an evolving world where changes are instant and rampant. Accordingly, the conventional unaccountable and often futile advertising methods are giving way to more responsive, indicative and result-driven Performance Campaigns.

Performance Campaigns Low Down:

Performance Campaign is a self-explanatory term where you pay only if the ad campaign generates measurable outcomes. It’s all about choosing the appropriate time and appropriate place to send an appropriate message to the appropriate recipient. Contrary to the conventional advertising focused on raising awareness, performance ads drive a desirable action, giving a complete value for advert spends. You are in a position to optimize a single ad or an entire campaign in real time for maximum marketing leverage. You pay for the action that the ad inspires. No action, no payouts – it’s as simple as that. The concept is here to stay, given the spread of the internet where quantifying the impact of an advert is easy and accurate.

Types of Performance Campaigns

A typical performance campaign has four attributes to it, each with a different motive and price tag. They are:

VIEWS:

Your ads will be displayed to the user and charges will depend on the number of times it is displayed. This hedges you against paying for blocked ads.

CLICK:

The user sees the ad and clicks on it and you will be charged for every lick. It is an indication that the buyer is interested in your product.

LEAD:

The user provides contact information, which can be used for securing a future sale. The payments are based on the number of leads generated over a period.

SALES:

The ad inspires the purchaser to provide credit/debit card information and walk away with the product.

Perception Advertising

Assumingly, you and your competitor respond to a common RFP. When you both fare evenly on quality, price, experience, credentials and other decision factors, how will you edge out the competition to end up with the contract? The answer is simple, BRAND CAMPAIGN. For those uninitiated, the brand campaign is all about developing brand awareness by incorporating the right means of communication in the overall marketing mix. The bottom line here is to distinguish a product or a company from the competition and entice the target audience into investing in it. Radiant (RHIIL) has brand campaigns down to a science. We continue to create result-oriented campaigns day in and day out for clients across scales, sectors and geographies.

Spelling out Brand Campaigns:

People buy perceptions. Simply put, your ability to create a positive feeling about your company or product among the target audience will translate to better brand development. Here brand campaigns step in, sending your message across to the right people at the right time and for the right duration. A successful campaign strikes a chord with the target audience at a conscious and sub-conscious level, creating demand and allegiance for your offerings. Take, for instance, Apple – a gold standard in branding and customer loyalty. Every time an Apple product is unleashed, buyers braving long queues outside Apple outlets are a common sight globally.

Automated Advertising

Buying digital advertising is time, effort and money intensive process. You typically navigate your way through RFPs, estimates and negotiations to get the best end of the deal. Despite the spadework, the desired display space is not always guaranteed. However, things change drastically when specialized software is brought into the equation. In a changed scenario, machines and algorithms will do all the weight lifting, leaving you with more time to focus on your core competencies. It’s more than wishful thinking – it’s Programmatic Advertising.

Connected Advertising:

With declining consumer attention spans and increasing buying options, the modern day marketers are faced with a challenge to create advert campaigns that cut through the noise and engage the identified target audience. Conversely, discerning consumers wary of constant advert bombardment are opting for cord cutting, ad blockers and other means to ward off irrelevant content. Since skepticism and selectiveness go hand in hand, odds pile up against marketers, forcing them to consider inventive campaign strategies. Well past the experimental phase, Influencer marketing is one such campaign strategy getting mainstream acceptance.

Influencer Marketing Explained:

Our Work:

To date, we’ve helped our clients create and deploy digital campaigns across a variety of advertising media, including; Television, Print Media, Radio, Web, Search Engines, Display Networks and Social Media.

What We Do:

Wecreate ideas, visualize them and then with deftly touches slay them for you to match your wildest expectations. Aah,Yes, we try to mold your thoughts, your dreams with a fire that transforms reality into grace and ecstasy, all in one.

How We Do It:

We Listen, and we listen close and hard. For what you say is important, what you think is important. Then we use it as our inspiration to pull the rabbit out of the hat.

Animated Video Production

You have Business! We have Stories!
Let's combine the two to reach out to prospective clients

Give your online content a boost with animated videos. Online businesses are thriving on video content as it helps them reach out and appeal to a larger group. We make animated videos and explainer videos in Delhi. Use the power of online animated videos for effective branding of your product and business. The future is in videos as it has a faster turnaround time and is effective on ad real estate.

Online videos are a vital aspect of any marketing mix in the digital age. It’s precise and relatable and consumers are highly responsive to such content. Animated videos and explainer videos give you the freedom and option to advertise your product without the hassle of long shoots and at a much lower cost and time. It is also far more effective than blogs, articles and posts on social media. Radiant (RHIIL) media has made product launch videos, explainer videos and corporate videos for its clients.

Local SEO Services

What do you do if your business is interested in serving only local customers? Local SEO is your answer. It is important to remember that local search engine optimization is relevant to all businesses, not only internet businesses. The biggest benefit of Local SEO marketing is that you reach out to customers when they need you.

Local SEO Strategy Is Highly Targeted

The most challenging aspect of any marketing strategy is targeting the right potential customers at the right time.

Local search SEO does the targeting for you.

In most cases, customers searching for local businesses have already made their mind about a purchase. So a person searching for a cafe, a bakery, or a restaurant is pretty much a qualified lead. Your job is simply to convince them to choose your business.

Going by search trends and statistics, a lot of people search for local businesses and services. Searches like “electricians near me” or “legal expert in my city” are pretty common.

The results become even more targeted when the user is on a mobile phone. Their search may be connected to an app like Google Maps, Apple Maps, Bing Maps, or other similar apps. In these cases, the user can get directions to your business and reach there. That means increased foot traffic to your business at minimal effort from you.

Local SEO remains relevant to;

Physical location and region of your business.
Location of the search user.
Search intent.
The relevance of the search.
Physical proximity between business and searcher.

Of Localization for the Search

A very important aspect of local SEO services is that they affect only the relevant geographic region. This increases the accuracy of the results and substantially reduces competition. Anyone can rank high for “best pastries”. But for a potential buyer in your region, the result is all about the best pastries they can buy.

This means you don’t have to compete with businesses in other locations for good SERP rankings. Equally important, the results stay relevant to the user searching for information.

Talk to us about your Business Promotion and SEO on Search Engine

Let’s Plan

Setting Up a Local SEO Strategy for Google My Business

First things first. This section specifically mentions Google My Business because Google is the preeminent search engine. A comprehensive strategy should also include Google’s competitors. By and large, the process remains similar for other search engines as well. The processes outlined here can be applied across the board.

Overall, knowing how to do local SEO or hyper local SEO includes optimizing for;

Google My Business
Bing Places
Apple Maps Listings

Creating or Claiming Your Business on Google My Business

Creating and claiming your business on Google My Business is fairly simple, and free. I mention claiming because in some cases Google may already have included your business in its local rankings. This is a good step, and claiming your business adds further authority to your position in search rankings.

As such, when you start, Google will offer you two choices:

Create a new business.
Claim an existing business.

As you start typing the name of your business, Google will search for existing businesses in its directory and may present listings

It is important to remember that this is not the place to shoehorn keywords into your listing name. Simply enter the name of your business and leave it at that.

Feeding Information and Setting up Your Page

The next step is to enter information about your business for the listing. Google My Business (GMB) is the most powerful local SEO tool. It is important to stay true and consistent with the information you enter.

For example, if your business has multiple phone numbers, avoid making them specific to platform and directories. Don’t use one number for GMB, another for Yelp, and so on.

Consistency is important. It helps the search engines feed on relevant information from different directories and websites.

When entering the address, if you have a physical office or location, you can use that address. If your business has multiple addresses, using location pages will address this issue. You will also have the opportunity to mention that you deliver goods and services to your customers.

This is especially useful for restaurants and other service-area businesses. Searches with the intent of ordering delivery of food may thus see specific businesses prioritized. Of course, this applies to other trades too, including stores, plumbers, electricians, etc.

In the same vein, you can choose to hide your address from the listing. Businesses that do not want foot traffic (i.e. the business is not a shop) can utilize this option. Google will still use the address for verification, but it will not be displayed or available to searchers.

Complete Listing and Optimizing Local SEO

After the above steps, you’ll have to enter the category of your business, website, and phone number. While phone number and website are optional to a listing, they are generally useful for optimization. There is a verification process as well, which will usually be accomplished by means of a postcard or phone. In either case, Google will provide the necessary steps and instructions for verification. You’ll notice the whole process is pretty much standardized.

Yet, there is room for optimization and improvement. Adding more information and optimization will give you an edge in SEO for local business. At the very least, you’ll be ahead of people who complete the bare necessities. These optimization steps include:

Adding relevant images to your listing.
Adding more categories, as long as they are relevant.
Adding opening and closing hours for your business.
Mentioning any additional amenities you offer.
Mentioning additional services.
Employ Google Posts.

Using Google Posts

This is one of those effective local SEO tips that can be achieved with small effort. Google Posts is a micro-blogging platform on GMB. Any updates you make on Google Posts will be visible on the knowledge platform of your GMB listing. A small image is also visible with these updates. It’s a quick way to stay connected and keep searchers updated.

Understanding Citations And NAP

Citations and NAP work as important markers in SEO for local businesses. They represent the available information for a business. In general terms, NAP represents Name, Address, and Phone number (of a business). Additional information like website or URL may also be included.

These citations for a business are available online and may be accessible across different methods. For example, a business may have been listed on local directories, GMB, Facebook, Bing, Yelp, etc.

Citations of a business must remain consistent throughout platforms. Having citations of a business in multiple locations is expected and encouraged. As is the consistency of the information.

Citations are a foundational aspect of local SEO. If you find any directories of websites providing incorrect information on your business listing, try having the information corrected. Similarly, remember to update citations if you make changes like business name, phone number, category, etc.

Generally, citations are available in structured and unstructured formats.

Structured citations provide structured information like that presented in GMB listings. There are clear fields for the business name, address, phone number, etc.
Unstructured citations do not divide information into specific fields. These are results of likely mentions in local news and media, social platforms, and reviews.

Citations are important and should be considered necessary as part of any local SEO guide. Engaging with and working on citations is necessary.

Leveraging Local SEO Strategies on the Web

As we’ve noticed, there is a marked difference between general SEO and optimization for local businesses. There are, however, overlaps as well, which should be used for better results. They seem similar, but the direction should stay towards local SEO.

Engaging On Social Media

Having a social media presence helps to engage with your potential customers. It also helps increase citations and create greater awareness of your business. Depending on the local popularity of networks and your resources, you can have a presence on Facebook, Twitter, Pinterest, etc.

Encourage Reviews

Positive reviews from customers are a great indication for search engines as well as potential customers. Encourage customers to post reviews online and when possible, respond to those reviews. When the situation permits it, do try to work in the product/service and location in your response.

Engage With Local Events and Community

Engaging with local events can drive up citations for your business. This, in turn, makes it appear a stronger candidate to search algorithms. It is an excellent strategy for SEO for small business and contributes to the community. You could host or sponsor a seminar on local businesses, offer scholarships, and engage with local organizations. Point is, the more easily recognizable a business is in a location, the more trustworthy it appears. This can also lead to local news, businesses, and organizations linking to your business from their webpage's. Acquiring authority back links is usual for conventional SEO and remains useful for local SEO as well.

E-Commerce SEO

SEO for eCommerce is about establishing a strategy that takes you to the top of Google rankings. Ranking organically in search results for the right keywords can give your business a boost. Keywords matched with user intent make it possible to engage with prospective customers at different stages of the sales funnel.

Statistics suggest that visitors gained with SEO can outpace those acquired by PPC campaigns. Overall, SEO can have the best return on investment (ROI). But – and here’s the rub – the website has to perform exceptionally well on SERP (Search Engine Results Page).

Being on the second page of search results has minimal benefits. The action is on the first page and the top organic result naturally gets the most clicks. This is where eCommerce SEO comes into play. Here’s your guide to the best practices for eCommerce SEO that will supercharge your business.

Analyze and Audit Your Website

An audit of the website gives up important information that can be used for optimization. This is generally the first step an eCommerce SEO firm would perform to optimize your website.

It is customary, but not necessary to start with an audit. Many of the concerns of an audit will be addressed in relevant SEO sections. A brand new website built with good practices can skip this step. However, if you’ve been in business for some time, the information gathered in the audit will be very helpful

Auditing involves checking the website for various factors. These include, but are not limited to, looking for broken links, website architecture, and content structure. Information on current ranking keywords and performance will also be uncovered.

There are a fairly large number of tools available for this purpose, both free and paid. Many paid tools offer some functionality for free. Though the really powerful features of these tools are reserved for paid users. Some tools that can be used are:

Notice the top three on the list here. You’ll find references to Semrush, Moz, and Ahrefs for several optimization strategies. These tools are not cheap, but if you know your way around their functions, they are excellent value.